Products

Product Description

This cereal is not organic. But hang on. That's the point. Eric believes so much in sustainable farming, that he transitioned part of his farm to organic so others could see that keeping the earth healthy for future generations yielded nearly as much food as conventional methods. We think this is awesome, especially since less than 1 percent of us farmland is organic. Now he is converting even more acreage to sustainable farmland, but the transition isn't easy. That's why we believe in certified transitional, an initiative to support farmers during their transition to organic. So this cinnamon french toast cereal is not organic, but that's the point. With each tasty bite, you support eric and farmers like him as they take strides toward a more sustainable world, one cinnamon-y spoonful at a time.

• Capacity: 10 oz